Brand
Film
Proposal
A 3-minute film about what happens inside your box — the people, the grind, and the why.
Three minutes.
One story.
It opens warm. Early morning light on the floor. Members walking in, greeting each other by name. Coffee cups, laughter, the quiet hum of a community that shows up.
Then it builds. Barbells loaded. Music up. Sweat on the floor. A coach counting down. The kind of intensity that only exists when twenty people are pushing each other through the same workout at the same time.
It lands on transformation — the member who couldn't do a pull-up a year ago, the one who lost 40 lbs, the one who found their people. Not a commercial. A short film about why CrossFit West Lafayette matters.
The Deliverables
- 1× 3-minute brand film, delivered in 4K (H.264, MP4)
- 1× full production shoot day (~6–8 hours on-site)
- 3–4 interviews: owner + 2–3 members
- ∞ b-roll coverage of classes, lifts, and community moments
- ✓ color grade, sound mix, and licensed music
- 2× revision rounds included
How the Day Runs
What I Bring
Two cinema cameras, three lav mics, a full lighting kit, and a quiet crew. I'll be on-site ~8 hours and work around your class schedule, not over it.
What You Do
Open the doors, run your classes like normal, and gather 2–3 members willing to sit for a short interview. I'll send interview prep questions the week before so nobody's caught flat-footed.
What We Capture
Exterior establishing shots, a full class in session (warmup through cooldown), strength/skill work, member and coach interviews, and quieter b-roll of the space between sessions.
Four to Six Weeks,
Start to Finish
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Week 1
Pre-Production
Lock shoot date, build shot list, send interview prep to you and your members, confirm logistics.
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Week 2
Shoot Day
On-site production. One full day at CrossFit West Lafayette.
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Weeks 3–5
Edit + Revisions
First cut delivered end of Week 3. Two revision rounds through Weeks 4–5.
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Week 6
Final Delivery
Color-graded, sound-mixed, music-licensed master file delivered via shared drive.
The Numbers
- 3-minute brand film
- 1 full shoot day (travel included)
- Owner + 2–3 member interviews
- Color, sound, licensed music
- 2 revision rounds
Built by Someone
Who Actually Trains.
I'm Isaac Walden — founder of Twenty1 Media. I've been producing brand films and commercial content for six years. I'm also a CrossFitter, a competitive shooter, and a SWAT officer. I understand what it looks like when a community is built on showing up and doing hard things, because I live it.
When I shoot a gym, I'm not an outsider trying to romanticize fitness. I'm one of the people in your 5am class. That shows up in every frame.
Let's pick a shoot date.
Reply to this proposal and I'll send over three open dates in the next four weeks. Once we lock a date, I'll send the interview prep and shot list.
isaac@twenty1media.com